Resume

Background

Summary

A content champion with over a decade of B2B Blogging, SMM, and Product Marketing experience. A team player with a data-driven mindset. I’m highly experienced in SaaS content management, from strategy all the way to execution and tracking. I have also managed freelancers and in-house teams.

Highlights

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Blogging (w/Editorial Calendar)

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Social Media Management (SMM)

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Thought Leadership Content

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Product Marketing

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Sales Enablement

Skills

  • SaaS Content Management (SEO, Thought Leadership)
  • SMM (Content Distribution, Influencer Marketing, Organic Growth)
  • Product Marketing & Sales Enablement
  • Technical Writing

My Experience

2021-24: Head of Content @ Frontegg

Managing the company Editorial calendar (including the SEO pipeline). E2E SMM (Facebook, Twitter, LinkedIn) with Influencer marketing. Creating new blog posts and thought leadership assets (case studies, etc.). Sales enablement and product marketing initiatives. Nurturing email sequences.

2019-21: Content Manager (As a Service) @ DBMaestro & Reflectiz

E2E content management – strategy, planning, writing, and monitoring. Crafting dozens of assets – PR, eBooks, whitepapers, reports, data-sheets, and other SaaS material. Outbound email campaigns. Content for guest posts and PRs. SMM the thought leadership initiatives.

2018-19: Head of Content @ Namogoo

Managing the company Editorial calendar (including the SEO pipeline). E2E SMM (Facebook, Twitter, LinkedIn) with Influencer marketing. Creating new blog posts and thought leadership assets (case studies, etc.). Sales enablement and product marketing initiatives. Nurturing email sequences.

2016-18: Head of Content @ Playtech, TLV

Managing in-house and freelance writers, designers and CMS experts for B2B and B2C projects. Handling annual content budgets and reporting directly to the CEO. Planning and executing Email campaigns. Managing social media channels and App Stores.

2013-16: Content Manager @ Checkmarx, TLV

Managing the company blog (including Editorial calendar). Inbound lead generation – PR, eBooks, whitepapers, datasheets, and other gated material. Outbound email campaigns. Social Media (Facebook, Twitter, LinkedIn) management.